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A24 comedy “The Invite” leads specialty box office with top per-screen limited opening, Deadline reports
The Apex Times

THE APEX TIMES

Culture/The Apex Times/Jun 28, 2:35 PM EDT

A24 comedy “The Invite” leads specialty box office with top per-screen limited opening, Deadline reports

The Olivia Wilde-directed comedy “The Invite” is drawing strong returns for a small rollout, posting a $379,000 weekend gross on seven screens in New York and Los Angeles.

2 min readEditor-approved Apex article

A24’s limited-release comedy “The Invite,” directed by Olivia Wilde, is off to its strongest start of the summer season for specialty theaters, according to Deadline’s box-office tracking. The film grossed $379,000 over the weekend on just seven screens in New York and Los Angeles, a result that Deadline characterized as the highest per-screen average of the weekend.

The per-screen performance translated into an estimated $54,000 per location, Deadline reported, citing the small-audience scale of the run as the key driver behind the top specialty metric. Deadline also noted that the opening placed the film among the strongest limited openings of the year.

Deadline reported that audiences responded quickly to the initial dates, with sold-out showings in both New York and Los Angeles. The paper described the turnout as enthusiastic, pointing to strong demand concentrated among the theaters carrying the release.

The film’s release strategy, as described by Deadline, reflects the current specialty distribution model where smaller openings are used to generate visibility and audience momentum before any broader move. With only seven screens accounted for in the weekend figures, “The Invite” is demonstrating commercial traction at the start of its rollout.

“The Invite” is produced and distributed by A24, and the performance gives the studio another data point in how indie-led comedies can compete for attention even with a limited footprint. In specialty markets, per-screen averages and sell-through rates often matter as much as overall grosses, because they indicate how well a title is finding its audience on day one.

For the exhibitors that booked the film, the reported sold-out runs suggest capacity pressures, including whether additional seats can be added through expanded showtimes or through additional theater placements. The weekend results also offer a snapshot of audience timing, since limited releases can be especially sensitive to how quickly theaters sell through early demand.

Deadline’s reporting centered on the weekend’s specialty box office performance and the early reception in New York and Los Angeles. Further updates on screen counts and longer-range movement were not included in the published summary, leaving the next phase of the release plan dependent on subsequent reporting.

Why It Matters

  • The weekend results highlight how specialty theaters measure performance through per-screen averages and sell-through rather than total grosses.
  • A small rollout with strong demand can influence how many theaters book additional showings in the immediate weeks after opening.
  • The case also shows how indie and auteur-led comedies can still generate market attention when audiences concentrate quickly in major metros.
  • For exhibitors, early sell-outs can translate into operational decisions about scheduling and whether to expand showtimes or locations based on verified ticket demand.

Sources

Key Facts

  • A24’s “The Invite,” directed by Olivia Wilde, posted a $379,000 weekend gross on seven screens in New York and Los Angeles.
  • Deadline reported the film’s per-screen average was the highest of the weekend for specialty releases.
  • The opening equated to about $54,000 per screen for the weekend, based on Deadline’s figures.
  • Deadline reported sold-out shows in both New York and Los Angeles during the weekend.
  • Deadline described the limited opening as one of the best of the year.
  • The performance was reported by Deadline in its specialty box office coverage for the weekend.