Apple cuts jobs tied to Siri and Vision Pro as it refocuses efforts on new AI and device work

Apple has begun cutting jobs across multiple product and engineering areas, according to a market report, with reductions described as affecting teams tied to Siri and to Vision Pro immersive video and gaming. The moves announcement that the company is continuing to reshape its organization as it concentrates resources on artificial intelligence and on the next generation of consumer hardware and software.

The report, published by Yahoo Finance and attributed to unnamed information, said the job cuts are being made in connection with efforts that center on Siri, Apple’s voice-based digital assistant. It also described reductions in parts of the Vision Pro organization focused on immersive video and gaming, categories that are aimed at expanding the headset beyond early adoption use cases.

While Apple did not provide details in the report about the number of roles eliminated, the timing of the cuts, or the specific locations impacted, the characterization of the affected teams suggests a targeted approach. The areas cited are not only prominent in Apple’s product lineup, but also depend heavily on ongoing engineering, content tooling, and app ecosystem development.

The report framed the restructuring as part of an effort to “focus on new devices and artificial intelligence.” That theme aligns with a broader industry shift toward AI features that can be delivered through devices and services, but Apple’s particular challenge is integrating those capabilities into products already in-market while building platforms that keep developers and creators engaged.

Siri remains a core consumer interface for Apple’s ecosystem, and improvements typically require work across speech recognition, natural language processing, on-device intelligence, and cloud support. Vision Pro, meanwhile, depends on a more specialized developer and content pipeline, including tools and experiences that can translate immersive formats into something that users can discover and repeatedly use.

As with many corporate restructurings, the company appears to be moving quickly, but the publicly available information does not clarify how the affected responsibilities will be reassigned. Apple also did not disclose in the cited report what alternative plans, retention efforts, or hiring shifts might be part of the same broader strategy, leaving investors and employees to infer the direction from which groups were selected.