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Bradley Bell and Son Oliver Bell Prepare Season 2 of Microdrama ‘Hollywood Starlet’ Ahead of Its aTwist Debut
The Apex Times

THE APEX TIMES

Culture/The Apex Times/Jun 14, 8:13 AM EDT

Bradley Bell and Son Oliver Bell Prepare Season 2 of Microdrama ‘Hollywood Starlet’ Ahead of Its aTwist Debut

The Bold and the Beautiful executive Bradley Bell is working with his son Oliver on the second season of the microdrama series ‘Hollywood Starlet,’ which is set to launch on aTwist, the platform founded by Jana Winograde, Susan Rovner, and Lloyd Braun.

3 min readEditor-approved Apex article

Bradley Bell, the executive producer of CBS’ The Bold and the Beautiful, is already moving ahead with a second season of his new microdrama, Hollywood Starlet, before the series’ first episodes have even launched. Deadline reported that Bell and his son Oliver Bell are preparing Season 2 for the project through their production company, Red …, with the freshman season still positioned for an upcoming run on the microdrama studio and platform aTwist.

Hollywood Starlet is being built for a format centered on short-form episode delivery. Deadline described the series as a microdrama and said it is being distributed through aTwist, which was founded by Jana Winograde, Susan Rovner, and Lloyd Braun. The decision to plan Season 2 in advance is part of the project’s early development timeline, with the teams preparing additional installments while the first season prepares to reach viewers.

Deadline’s report placed the Bell family’s involvement at the center of the production, noting that Bradley Bell is prepping the follow-on season and that Oliver Bell also plays a production role on the project. The report framed the work as an ongoing creative effort rather than a post-release scramble, with the production schedule running ahead of the series debut.

The arrangement also situates Hollywood Starlet within aTwist’s model as a studio platform designed for microdramas. Winograde, Rovner, and Lloyd Braun founded the company, and their work on the platform includes developing original series tailored to short-form viewing habits. In that context, Hollywood Starlet’s Season 2 prep underscores how the platform’s strategy depends on continuous content pipelines rather than waiting to see results after a single initial release.

The first season is described as launching on aTwist, with the project’s release timing tied to the platform’s schedule. Deadline did not provide specific episode counts, release dates, or network partners beyond aTwist, and those details were not included in the available reporting. As a result, the scope of the debut season and how many episodes will be available at launch remains unconfirmed in the coverage cited.

For Bradley Bell’s audience, the project also represents a parallel slate while he continues to lead one of daytime television’s longest-running dramas. The reporting described Hollywood Starlet as a separate effort that leverages the Bell team’s production experience in a different format aimed at aTwist’s microdrama framework.

Next steps for viewers depend on the debut of the freshman season on aTwist and subsequent release of Season 2 on the same platform. While the advance preparation indicates an intent to continue the story beyond the initial run, the exact timing of when Season 2 will appear was not specified in the report. The series’ rollout and platform availability will determine how quickly the audience can follow from Season 1 into the prepped Season 2 run.

For the Bell family and aTwist, the work reflects a production cycle aligned to short-form programming, where early momentum can carry into follow-on seasons. For the broader industry, Hollywood Starlet also highlights how experienced daytime producers are exploring format shifts, using established production teams to build for streaming-style delivery on a platform focused on brief episodes. However, specifics on budgeting, labor agreements, and creative scope were not detailed in the reporting available here.

Why It Matters

  • The project’s schedule, with Season 2 preparation occurring ahead of the series debut, indicates a content pipeline approach tied to the microdrama release model on aTwist.
  • The launch and rollout on aTwist will determine when audiences first access the show and how quickly they can move from the debut season to subsequent episodes.
  • Because Hollywood Starlet is positioned for a short-form format, it reflects ongoing experimentation in how established soap-era producers translate production practices to new delivery structures.
  • The involvement of the Bell team and the aTwist founders places responsibility for creative continuity and release planning on a small production and platform ecosystem, where release timing affects viewer retention and platform demand.

Sources

Key Facts

  • Bradley Bell, executive producer of CBS’ The Bold and the Beautiful, is preparing Season 2 of the microdrama Hollywood Starlet.
  • Oliver Bell is involved in the production of Hollywood Starlet alongside his father.
  • Deadline reported that Season 2 prep is underway before the freshman season has launched.
  • Hollywood Starlet is set to launch on aTwist, the microdrama studio and platform.
  • aTwist was founded by Jana Winograde, Susan Rovner, and Lloyd Braun.
  • Deadline reported that the project is being produced by Bell and his son through their Red … production arrangement, as described in the coverage.