CNBC reports President Donald Trump rings NYSE and Nasdaq opening bell from White House for new “Trump Accounts” program

President Donald Trump joined the New York Stock Exchange and the Nasdaq in ringing the opening bell from the White House Oval Office on Monday, marking what CNBC described as the first such White House-hosted bell-ringing in U.S. market history and coinciding with the administration’s reported launch of new “Trump Accounts.”

According to CNBC, the event included participation from executives and investors who publicly support the accounts, including Michael Dell of Dell Technologies, Ryan McInerney of Visa, and investor Brad Gerstner, who told CNBC that the program is intended to bring long-term investing to families. Robinhood chief executive Vlad Tenev also attended the White House event, where he described the accounts as potentially “life changing,” according to CNBC.

CNBC said the “Trump Accounts” are available for all children age 18 or younger and feature a one-time $1,000 pilot program contribution from the U.S. Treasury Department for babies born from 2025 through 2028. Under the reported design, the Treasury contribution is tied to the child’s birth window rather than to a specific date of account opening.

The reported “Trump Accounts” launch was presented as a tax-advantaged mechanism for child savings or investments, with CNBC describing it as the administration’s new market-facing offering for children. CNBC did not provide, in the account of the event, the underlying statutory or regulatory authority for the program or the full operational details for eligibility and account administration.

No White House or Federal Register document was identified in the materials provided with this story that confirms the accounts’ legal authorization, establishes the program’s implementing rules, or outlines the Treasury contribution mechanics. A follow-up check of the relevant official records is needed to determine whether the program is implemented through a newly published rule, a legislative change, or another administrative authority.

As of this report, the practical stakes described in the coverage center on how tax-advantaged vehicles for children would work at scale, including the eligibility timeline for the Treasury contribution (births between 2025 and 2028, per CNBC) and how the program would interact with brokerage, custodial accounts, and federal budget scoring for any pilot component.

The administration’s use of the White House setting for a major market event also raises questions about how the program will be communicated to families, including what documentation will be required to establish qualification, how funds will be held or invested, and what consumer protections and disclosures will apply to account holders and custodians.