THE APEX TIMES
Disney expands ‘Infinity Vision’ certification for upcoming re-release and December tentpole, with 7,500+ exhibitor applications
A new large-format screening standard aimed at directing audiences to approved theaters is rolling out across Disney’s next major tentpole calendar, following an exhibitor push for certification ahead of high-profile releases.
Disney is moving to certify more theaters for its large-format “Infinity Vision” standard as it prepares for upcoming tentpole titles, according to an exclusive report tied to CineEurope.
The format, described as a way to “guide moviegoers to the best screens available,” is being rolled out for Disney’s re-release of the Russo Brothers’ Avengers: Endgame, along with the studio’s December mega-tentpole Avengers: Doomsday, the Deadline report said. The outlet also reported that the Endgame title will be re-issued under a newly announced name.
Deadline said Infinity Vision has drawn significant exhibitor interest, with more than 7,500 applications submitted by global cinema screens seeking certification. The applications reflect how theaters are preparing to meet Disney’s technical and presentation requirements ahead of high-attention releases that depend on premium formats for attendance and ticket performance.
Infinity Vision’s rollout is positioned as part of Disney’s broader theater strategy for large-format engagements, where studios increasingly seek consistent presentation standards across participating venues. In the CineEurope context, the report framed Infinity Vision certification as a gatekeeping mechanism that can shape which auditoriums are marketed and used for these releases.
For exhibitors, the certification pipeline suggests additional coordination work tied to scheduling, equipment readiness, and compliance with the format’s requirements, particularly because tentpole re-releases can concentrate demand and programming around a limited window.
The CineEurope report also indicates the infinity vision push is arriving alongside Disney’s effort to refresh marketing for Avengers: Endgame through a new re-release title, rather than relying solely on the prior branding of the Russo Brothers’ film.
Disney’s next steps will depend on how it reviews and approves the submitted certifications across the international exhibitor network, and on how theaters confirm their readiness for the Infinity Vision presentation standard for both the Avengers: Endgame re-release and the December release of Avengers: Doomsday.
Why It Matters
- Large-format certification can affect which theaters are eligible for premium presentations, influencing ticketing and audience expectations around major titles.
- With more than 7,500 exhibitor applications, the rollout could have near-term implications for theater programming, equipment upgrades, and local release-day planning.
- Disney’s tentpole calendar relies on consistent premium-format experiences, which may raise the operational stakes for participating cinemas.
- Refreshing the Endgame re-release branding alongside the Infinity Vision push suggests studios are treating premium formats and marketing execution as connected parts of the same distribution strategy.
Key Facts
- Disney is introducing and expanding its large-format screening standard, Infinity Vision, for upcoming tentpoles.
- Infinity Vision is tied to Disney’s re-release of the Russo Brothers’ Avengers: Endgame and the December mega-tentpole Avengers: Doomsday.
- Deadline reported that Infinity Vision has received more than 7,500 applications from global exhibitor screens seeking certification.
- Infinity Vision is described as a system intended to guide moviegoers to the best screens available.
- Deadline’s report was published as an exclusive tied to CineEurope.
- The Avengers: Endgame re-release is expected to use a newly announced title, according to the report.