Business Wire
BusinessUber and Japan’s Hinomaru Kotsu move toward a Tokyo robotaxi pilot, testing autonomy as a growth leverThe Apex TimesBusinessGE shares get analyst “fair value” reset after Q2 as target estimates move higherThe Apex TimesBusinessAMD eyes up to $5 billion investment-grade bond sale to fund AI expansion plansThe Apex TimesBusinessGoogle launches Gemini 3.7 Flash aimed at coding and agent workflows, while Pro timing remains unclearThe Apex TimesBusinessNovo Nordisk steps up the weight-loss competitive push, testing Eli Lilly’s marketing edgeThe Apex TimesBusinessGoogle’s push to rival Apple’s device-driven customer access highlights a costly lessonThe Apex TimesBusinessBrightFarms to supply Georgia-grown salad greens to Atlanta-area Costco storesThe Apex TimesBusinessYahoo Finance argues BJ’s could emulate Costco’s warehouse-club playbook, pointing to potential 20% upsideThe Apex TimesBusinessWarner Bros. Discovery President Gerhard Zeiler Sells About $16 Million in Company Shares After Strong Stock RunThe Apex TimesBusinessFord moves to phase out China-built Lincoln models in the US amid steep tariff burdenThe Apex TimesBusinessBill Ackman’s Pershing Square adds Netflix and Visa among new positions, as markets stay choppyThe Apex TimesBusinessGoogle adds AI-built “Sheets canvas” that turns spreadsheet data into interactive mini-appsThe Apex TimesBusinessUber and Japan’s Hinomaru Kotsu move toward a Tokyo robotaxi pilot, testing autonomy as a growth leverThe Apex TimesBusinessGE shares get analyst “fair value” reset after Q2 as target estimates move higherThe Apex TimesBusinessAMD eyes up to $5 billion investment-grade bond sale to fund AI expansion plansThe Apex TimesBusinessGoogle launches Gemini 3.7 Flash aimed at coding and agent workflows, while Pro timing remains unclearThe Apex TimesBusinessNovo Nordisk steps up the weight-loss competitive push, testing Eli Lilly’s marketing edgeThe Apex TimesBusinessGoogle’s push to rival Apple’s device-driven customer access highlights a costly lessonThe Apex TimesBusinessBrightFarms to supply Georgia-grown salad greens to Atlanta-area Costco storesThe Apex TimesBusinessYahoo Finance argues BJ’s could emulate Costco’s warehouse-club playbook, pointing to potential 20% upsideThe Apex TimesBusinessWarner Bros. Discovery President Gerhard Zeiler Sells About $16 Million in Company Shares After Strong Stock RunThe Apex TimesBusinessFord moves to phase out China-built Lincoln models in the US amid steep tariff burdenThe Apex TimesBusinessBill Ackman’s Pershing Square adds Netflix and Visa among new positions, as markets stay choppyThe Apex TimesBusinessGoogle adds AI-built “Sheets canvas” that turns spreadsheet data into interactive mini-appsThe Apex TimesBusinessUber and Japan’s Hinomaru Kotsu move toward a Tokyo robotaxi pilot, testing autonomy as a growth leverThe Apex TimesBusinessGE shares get analyst “fair value” reset after Q2 as target estimates move higherThe Apex TimesBusinessAMD eyes up to $5 billion investment-grade bond sale to fund AI expansion plansThe Apex TimesBusinessGoogle launches Gemini 3.7 Flash aimed at coding and agent workflows, while Pro timing remains unclearThe Apex TimesBusinessNovo Nordisk steps up the weight-loss competitive push, testing Eli Lilly’s marketing edgeThe Apex TimesBusinessGoogle’s push to rival Apple’s device-driven customer access highlights a costly lessonThe Apex TimesBusinessBrightFarms to supply Georgia-grown salad greens to Atlanta-area Costco storesThe Apex TimesBusinessYahoo Finance argues BJ’s could emulate Costco’s warehouse-club playbook, pointing to potential 20% upsideThe Apex TimesBusinessWarner Bros. Discovery President Gerhard Zeiler Sells About $16 Million in Company Shares After Strong Stock RunThe Apex TimesBusinessFord moves to phase out China-built Lincoln models in the US amid steep tariff burdenThe Apex TimesBusinessBill Ackman’s Pershing Square adds Netflix and Visa among new positions, as markets stay choppyThe Apex TimesBusinessGoogle adds AI-built “Sheets canvas” that turns spreadsheet data into interactive mini-appsThe Apex TimesBusinessUber and Japan’s Hinomaru Kotsu move toward a Tokyo robotaxi pilot, testing autonomy as a growth leverThe Apex TimesBusinessGE shares get analyst “fair value” reset after Q2 as target estimates move higherThe Apex TimesBusinessAMD eyes up to $5 billion investment-grade bond sale to fund AI expansion plansThe Apex TimesBusinessGoogle launches Gemini 3.7 Flash aimed at coding and agent workflows, while Pro timing remains unclearThe Apex TimesBusinessNovo Nordisk steps up the weight-loss competitive push, testing Eli Lilly’s marketing edgeThe Apex TimesBusinessGoogle’s push to rival Apple’s device-driven customer access highlights a costly lessonThe Apex TimesBusinessBrightFarms to supply Georgia-grown salad greens to Atlanta-area Costco storesThe Apex TimesBusinessYahoo Finance argues BJ’s could emulate Costco’s warehouse-club playbook, pointing to potential 20% upsideThe Apex TimesBusinessWarner Bros. Discovery President Gerhard Zeiler Sells About $16 Million in Company Shares After Strong Stock RunThe Apex TimesBusinessFord moves to phase out China-built Lincoln models in the US amid steep tariff burdenThe Apex TimesBusinessBill Ackman’s Pershing Square adds Netflix and Visa among new positions, as markets stay choppyThe Apex TimesBusinessGoogle adds AI-built “Sheets canvas” that turns spreadsheet data into interactive mini-appsThe Apex Times
Back to front
Google pitches thinner, tougher foldable with new camera “HiLight” and sign-to-text translation
The Apex Times

THE APEX TIMES

Business/The Apex Times/Aug 13, 12:25 PM EDT

Google pitches thinner, tougher foldable with new camera “HiLight” and sign-to-text translation

Pixel 11 Pro Fold, announced by Google, targets durability, faster charging, and accessibility features including sign-to-text translation, ahead of a pre-order and August 20 on-shelf date.

3 min readEditor-approved Apex article

Google on Tuesday introduced Pixel 11 Pro Fold, calling it its most sophisticated foldable yet, and highlighted three themes aimed at everyday usability: a slimmer, lighter form factor, improved durability designed to protect both the hinge and displays, and “Gemini Intelligence” features that extend across cameras, translation, and multitasking.

In the company’s announcement, Pixel 11 Pro Fold is positioned as an evolution from Pixel 10 Pro Fold. Google said the new model is nearly 10% lighter and about 1 millimeter thinner than its predecessor, with thinner bezels intended for a slimmer look and a more pocket-friendly feel.

The most visible hardware update is around the camera bar. Google added a new light system branded “HiLight,” using LEDs around the camera’s flash to provide glanceable notifications. The company said HiLight can show color-coded glows for incoming calls from selected contacts and when users are talking to Gemini hands-free, with additional capabilities expected over time, including message notifications.

On durability, Google said the device uses a glass fiber composite back cover intended to be nearly impossible to crack. It also described a new gearless hinge designed to protect the inner display, and an “Super Actua” outer display made of ultra-strong ceramic cover glass. Taken together, Google said the foldable is three times more durable than the prior year’s device, and it also retained IP68 dust and water protection when each device leaves the factory, while emphasizing that resistance can diminish with wear and tear and is not a guarantee against all damage.

Pixel 11 Pro Fold’s inner and outer screens are also described as brighter than last year’s model. Google said both displays are 20% brighter at up to 3,600 nits, and it pointed to improved crease performance. The company attributed that improvement to a larger bend radius and a thicker glass layer on the inner display, all tied to the new hinge design.

Google also updated charging and power claims. It said wired charging can deliver 50% charge in about 30 minutes using 30W wired charging, and that wireless charging can be up to 20% faster than the prior generation foldable, supporting up to 25W Qi2 built-in. For battery life, the company said users can expect over 24 hours of battery life, while noting battery performance depends on usage and will be managed by software over time for battery health.

The foldable’s AI and accessibility features are a central part of the pitch. Powered by Google’s custom Tensor G6 chip and equipped with 16GB of RAM, the device is designed for Gemini Intelligence, according to Google. The company specifically emphasized a translation feature that converts sign language into text, developed in partnership with the Deaf community, and described it as translating in Live Transcribe and Gboard in the user’s native language. Google said signers can use the front camera, with translations appearing on the outer display.

For multitasking on the dual-screen form factor, Google pointed to “bubbles” optimized for Fold, allowing users to turn any app into a bubble that appears on the bottom-right corner when the phone is unfolded. It also said Fold features it has used before remain, including Drag and Drop, Split Screen, and Instant View, along with two new “Made You Look” animations. The company added that Pixel 11 Pro Fold includes proactive assistance and improved Circle to Search integration with Pixel Camera.

Camera upgrades round out the specification list. Google said Pixel 11 Pro Fold includes a new 48MP main camera and a telephoto camera with up to 30x Super Zoom. It also cited Pixel 11 series camera features such as Magic Capture, aimed at capturing moments when a subject is in motion, and Camera Looks, which it describes as customizable photo styles. Google said the device will be available for pre-order immediately and is scheduled to hit shelves on August 20, and it promoted a case with an integrated hinge cover for added protection.

Why It Matters

  • Foldable phones remain a niche within the wider smartphone market, and Google’s emphasis on durability and everyday notifications suggests it is trying to reduce practical friction that consumers associate with folding devices.
  • HiLight and AI-linked experiences around the camera bar can announcement how manufacturers plan to blend hardware cues with software intelligence, not just add more sensors or faster chips.
  • Accessibility features such as sign-to-text translation, if delivered at scale, could differentiate Pixel foldables beyond pure design improvements and bring more users into multimodal communication tools.
  • By tying translation and multitasking features to a foldable-specific interface, Google is leaning into the core advantage of dual screens rather than treating the form factor as a secondary display.

Sources

Key Facts

  • Google announced Pixel 11 Pro Fold with a thinner, lighter design, and said it is nearly 10% lighter and about 1 millimeter thinner than Pixel 10 Pro Fold.
  • The device adds HiLight, an LED notification system built around the camera flash, including color-coded call and Gemini hands-free status glows.
  • Google said the foldable is designed for greater durability, including a glass fiber composite back cover, a new gearless hinge, and an ultra-strong ceramic cover glass outer display.
  • Pixel 11 Pro Fold maintains IP68 dust and water protection when the device leaves the factory, while Google cautioned that water and dust resistance can decline with wear and tear.
  • Google said the screens are 20% brighter at up to 3,600 nits, and it cited improved crease performance from a larger bend radius and thicker inner display glass layer.
  • The company said Pixel 11 Pro Fold supports 30W wired charging for 50% in about 30 minutes and up to 25W Qi2 wireless charging, and it claims over 24 hours of battery life.

Technology Related