Google showcases three creatives’ studio-style campaigns built with unlimited access to Google Flow

Google is using a new behind-the-scenes showcase to spotlight how its AI creative studio, Google Flow, can be used to produce what it describes as studio-quality ad campaigns for small organizations. In a post published Aug. 19, Google said it launched “The Small Brief” in May and invited three “creative legends” to build ambitious campaigns for local businesses and nonprofits using unlimited access to Google Flow.

Google’s program is positioned as a creativity experiment with a practical goal: demonstrate how advanced tools can amplify storytelling for organizations that often have limited marketing resources. Google said the effort was created in collaboration with its agency partner, Johannes Leonardo, and was timed around Small Business Week.

The three creators named by Google are Susan Credle, Jayanta Jenkins and Tiffany Rolfe, who were given unlimited access to Google Flow. Google described them as senior-level experts in their creative fields, and said the mission was to blend their instincts with the AI tool to champion local businesses and causes they care about.

Google said Credle built a campaign for Stonewood Farm, a Hudson River Valley nonprofit, centering on a wordplay concept, “Just Farming.” The post says her work used Google Flow to illustrate the farm’s commitment to regenerative agriculture, tying soil care to community well-being.

For Tiffany Rolfe, Google described a film-style campaign for South Ferry, a ferry service in Long Island, New York. The post says her project explored a 200-year historical narrative built around a promise made by the Clark family to its community in 1833, and it depicted the story across changing seasons, winter ice, routine crossings and eventual returns home.

Google said Jayanta Jenkins used Google Flow to craft a campaign for ARCHANGELS, a public benefit corporation supporting caregivers. The post describes his film as using a mirror as a visual metaphor to explore selflessness, where the protagonist sees reflections of people whose lives are supported by caregivers, before eventually seeing themself.

Google’s write-up emphasizes that the resulting work is meant to be both a proof point and an inspiration for other creators and small organizations interested in using AI for marketing. Google said viewers can watch a behind-the-scenes docuseries to see how the creators used Google Flow, including their challenges and the process behind each project.

The project sits within a broader push by major ad platforms to make creative production faster and more accessible through AI. In this case, Google is specifically tying its tool to localized messaging and nonprofit or small-business storytelling, rather than positioning it as a replacement for creative judgment. Still, Google’s claims are framed around inspiration and demonstration, not performance metrics.

Google did not provide quantitative results in the post, such as ad effectiveness, production time reductions, or budget comparisons versus traditional creative workflows. It also did not spell out technical details about how Google Flow generates or assists with creative assets, nor did it disclose how much of the final work was authored by the creators versus generated or assisted by the AI tool. The public material instead focuses on the narratives and concepts the creators developed with “unlimited access” and on the availability of the behind-the-scenes series.

Going forward, the practical question for advertisers will be whether projects like this translate into repeatable, measurable outcomes for small businesses and nonprofits. For Google, the next test is likely how the approach is adopted beyond this showcase, and whether creators and agencies find the tool fits their production pipeline for campaign ideas, storyboards, and final assets across different local markets.