HBO Max Names Movistar Plus+ Film Executive Guillermo Farré to Oversee Original Production in Spain

HBO Max has appointed Guillermo Farré, the film chief at Movistar Plus+, to lead local original production in Spain, Deadline reported on June 18, 2026. Farré’s role is described as overseeing HBO Max scripted projects produced in Spain and serving as the local point of responsibility for original production planning and execution.

Under the appointment, Farré will report to Deniz Sasmaz Oflaz, a vice president overseeing local originals for Spain, Italy, and Turkey at HBO Max, according to the report. The change positions Farré within the streamer’s broader international scripted originals organization, with responsibilities focused on the Spain market.

The hiring follows Farré’s work at Movistar Plus+, where he is identified by Deadline as the film executive behind the slate environment that includes work in Spanish-language and European feature and series development. Deadline also linked Farré to production credits connected to director Oliver Laxe’s film Sirât, where Farré is described as a producer.

Deadline’s report described Farré as the producer of Sirât, referencing the film as part of his background before joining HBO Max. Farré’s appointment is therefore presented as bringing both production experience and experience in the Movistar Plus+ film leadership role into HBO Max’s scripted production leadership in Spain.

For HBO Max, the move is aimed at strengthening its locally managed original production pipeline, with Farré positioned as the executive responsible for scripted projects in the Spanish market. The report does not specify a start date beyond stating that Farré will assume the responsibilities tied to the position.

In practical terms, the appointment affects how HBO Max organizes decision-making for scripted content made in Spain, including the selection and production oversight functions that sit under local originals leadership. Farré’s reporting line to Deniz Sasmaz Oflaz suggests continued integration of Spain’s scripted output within HBO Max’s broader regional originals strategy covering Spain, Italy, and Turkey.

The announcement was published the same day, June 18, 2026, by Deadline. No additional details were provided in the report on specific titles, project budgets, or the timing of production slates under Farré’s oversight, and readers are likely to learn those elements through future HBO Max announcements and industry reporting.