Matt Stein Named VP of Marketing and Franchise at Pocket.watch, Joining From Philo

has hired Matt Stein as its new vice president of marketing and franchise, the company announced through a report Wednesday. Stein joins the kids and family outfit behind long-running creator brands including Ryan’s World and Love, Diana, where said he will oversee marketing efforts tied to its franchises.

According to the report, Stein comes to from Philo, a pay-TV streaming service where he served as Head of Brand and Creative Strategy. In that role, he focused on brand building and creative strategy within the streaming environment, a background expected to translate to ’s marketing and audience-development needs for children’s programming and related consumer extensions.

At, the marketing leader role is framed as franchise-focused, rather than only campaign execution. The report describes the position as centered on marketing, with responsibility for how franchise properties are positioned and promoted across channels.

’s creator-first structure is built around expanding family audiences through recurring on-screen formats and branded properties. Ryan’s World and Love, Diana are among the best-known -linked brands for young viewers, and the hiring comes as major kids platforms continue to emphasize marketing discipline and cross-platform reach.

Stein’s move also reflects the ongoing overlap between entertainment marketing and streaming-era brand strategy. Philo’s reporting lines and creative-strategy work were described as including oversight of brand and creative direction, and is now positioning the hire specifically for franchise and marketing leadership.

The company did not provide additional detail in the report about Stein’s specific scope beyond marketing and franchise responsibilities, nor did it outline a start date. has not said publicly whether the role will include additional functional areas such as partnerships, content development, or merchandising beyond marketing and franchise strategy.