Olipop founder Ben Goodwin says the probiotic soda maker crossed $500 million in revenue and moved back ahead of Poppi

Olipop has reached a new scale milestone in the functional soda market, and its leadership is pointing to that growth as proof that consumers will trade up from novelty to habit. In a Yahoo Finance interview, Olipop co-founder and former CEO Ben Goodwin said the company hit $500 million in revenue, describing the result as a step-change for a category that has been dominated by a small number of brands and increasingly intense shelf competition.

The conversation also addressed how Olipop compares with Poppi, a leading name in the same functional beverage space. Goodwin said Olipop reclaimed the top spot from Poppi, framing the shift as the outcome of ongoing product and brand execution rather than a one-time spike in interest.

Goodwin was speaking with Yahoo Finance Executive Editor Brian Sozzi in the segment titled “How Olipop hit $500M in revenue and beat Pepsi’s Poppi: Fmr CEO.” The interview centers on what it takes for a challenger beverage brand to move beyond early adopters and sustain momentum long enough to justify mainstream distribution and continued investment in the product line.

While the discussion highlights the company’s revenue achievement and competitive position, the post does not provide a breakdown of the numbers. It does not disclose, for example, whether the $500 million figure reflects a specific fiscal year, geography, or a particular product mix such as flavors or pack formats.

The Pepsi angle in the interview is more conceptual than quantified in the publicly available description. “Pepsi’s Poppi” is used as a shorthand for the competitive context between the two brands in the functional soda category, but the clip description itself does not lay out deal terms, ownership structure, or any financial linkage to PepsiCo.

For PepsiCo, the backdrop is clear: functional and healthier-leaning beverages have become a meaningful battleground within retail, where consumer demand for alternatives to traditional carbonated soft drinks can translate into faster growth for brands that can demonstrate repeat purchase. For challenger brands like Olipop, the challenge is similar, translating differentiated positioning into consistent nationwide demand.

What remains unclear from the available information is how Olipop achieved the revenue jump and what specific levers (distribution, pricing, marketing efficiency, retailer execution, or product innovation) mattered most. The segment description also does not state whether Olipop expects further acceleration or any timeline for new categories.

The next thing investors and retailers will likely watch is whether the $500 million run-rate can persist, and whether the competitive balance with Poppi holds as both brands iterate on offerings and scale their distribution. Without additional detail, the most actionable announcement from the interview is the company’s claim of both revenue scale and a regained lead in the category competition.