‘The Devil Wears Prada 2’ sets Disney+ and Hulu streaming record after theatrical run grossed more than $690M

20th Century Studios’ The Devil Wears Prada 2 has posted a new streaming benchmark, topping Deadpool & Wolverine for the biggest live-action movie premiere on Disney+ and Hulu, according to Deadline. The outlet reported that the sequel reached 15.2 million global views in its first five days after becoming available on the two platforms.

Deadline said the film had also grossed more than $690 million during its theatrical run, setting up a second phase of performance for the franchise as studios continue to measure success by how quickly titles translate from theaters to subscriptions and advertising-supported streaming.

The streaming record comes as Disney+ and Hulu remain central destinations for major studio releases, with premiere viewership figures used by the industry as a high-level indicator of audience demand at launch. Deadline did not detail breakdowns by region, device type, or hours watched, but described the milestone in terms of global views during the initial availability window.

In its report, Deadline framed the performance as a head-to-head comparison with Deadpool & Wolverine, which the outlet said had previously held the record for the biggest live-action movie premiere on Disney+ and Hulu. With The Devil Wears Prada 2 now listed as surpassing it, the sequel’s early streaming reception becomes a data point for how fashion-focused mainstream franchises can compete for attention alongside superhero releases.

The Devil Wears Prada 2 is produced for a mass-market audience and delivered through platforms that serve both subscriber and ad-supported households, a combination that can shape how studios plan release timing, marketing emphasis, and downstream titles. Deadline’s figures reflect early traction during the first five days of availability rather than a long-term total, which can continue to evolve as titles move through recommendation algorithms and additional marketing windows.

The milestone also highlights the growing importance of premiere analytics in studio distribution strategies. Industry metrics such as launch-week or first-week view counts are often used to assess whether a release sustains interest beyond initial promotional push, and Deadline’s report positions The Devil Wears Prada 2 as meeting that threshold quickly on Disney+ and Hulu.

For audiences, the update indicates that a high-profile sequel from a major studio is remaining prominent in streaming catalogs soon after its theatrical phase. For the studios and distributors, the reported early figures provide a benchmark for future live-action releases targeting the same subscriber and advertising-supported audiences.

Deadline’s report does not indicate whether additional internal platform data, such as minutes watched or retention over time, will be released, but the cited global view total and the premiere-category comparison are likely to be referenced in subsequent industry coverage and business updates tied to streaming performance.