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CultureAPOS conference data finds premium video captures about 8% of viewing screen time in Southeast Asia, spotlighting “microdramas” as engagement driverThe Apex TimesCultureIn Interview, Bill Lawrence Discusses Career Rise and Whether to Bring Back Apple TV+ Comedy “Shrinking”The Apex TimesCultureCharlie Sheen says Netflix documentary is “a love letter” to Martin Sheen as he addresses questions about health and financesThe Apex TimesCultureRichard Linklater to Receive Zurich Film Festival Career Achievement Honorary AwardThe Apex TimesCultureFox Advertising and Animation Studio Toonstar Announce Strategic Partnership to Debut at Cannes LionsThe Apex TimesCultureParamount exec says new-stalgia is the appeal behind Santa Monica’s first official Teenage Mutant Ninja Turtles pizzeriaThe Apex TimesCultureMyles Smith talks debut album, London roots, and fast-rising attention in CBS News interviewThe Apex TimesCultureHugh Jackman stars in Michael Sarnoski’s Robin Hood retelling, described as driven by “a reckoning” with the legendThe Apex TimesCulturePage Six reports Taylor Swift has tapped a wedding planner linked to Jennifer Lawrence for an imagined Madison Square Garden ceremonyThe Apex TimesCultureRick Baker to Receive Honorary Vision Award at Locarno Festival, Honoring Make-Up Work on ‘Thriller’ and ‘An American Werewolf in London’The Apex TimesCultureNetflix, Prime Video, Disney and Warner Bros Discovery APAC Executives Cite Japanese Live-Action, Chinese-Language and Microdrama as Next Growth DriversThe Apex TimesCultureDermot O’Leary’s ‘Toto the Ninja Cat’ Books Adapted for Animated Series by Studiocanal and SuperprodThe Apex TimesCultureAPOS conference data finds premium video captures about 8% of viewing screen time in Southeast Asia, spotlighting “microdramas” as engagement driverThe Apex TimesCultureIn Interview, Bill Lawrence Discusses Career Rise and Whether to Bring Back Apple TV+ Comedy “Shrinking”The Apex TimesCultureCharlie Sheen says Netflix documentary is “a love letter” to Martin Sheen as he addresses questions about health and financesThe Apex TimesCultureRichard Linklater to Receive Zurich Film Festival Career Achievement Honorary AwardThe Apex TimesCultureFox Advertising and Animation Studio Toonstar Announce Strategic Partnership to Debut at Cannes LionsThe Apex TimesCultureParamount exec says new-stalgia is the appeal behind Santa Monica’s first official Teenage Mutant Ninja Turtles pizzeriaThe Apex TimesCultureMyles Smith talks debut album, London roots, and fast-rising attention in CBS News interviewThe Apex TimesCultureHugh Jackman stars in Michael Sarnoski’s Robin Hood retelling, described as driven by “a reckoning” with the legendThe Apex TimesCulturePage Six reports Taylor Swift has tapped a wedding planner linked to Jennifer Lawrence for an imagined Madison Square Garden ceremonyThe Apex TimesCultureRick Baker to Receive Honorary Vision Award at Locarno Festival, Honoring Make-Up Work on ‘Thriller’ and ‘An American Werewolf in London’The Apex TimesCultureNetflix, Prime Video, Disney and Warner Bros Discovery APAC Executives Cite Japanese Live-Action, Chinese-Language and Microdrama as Next Growth DriversThe Apex TimesCultureDermot O’Leary’s ‘Toto the Ninja Cat’ Books Adapted for Animated Series by Studiocanal and SuperprodThe Apex TimesCultureAPOS conference data finds premium video captures about 8% of viewing screen time in Southeast Asia, spotlighting “microdramas” as engagement driverThe Apex TimesCultureIn Interview, Bill Lawrence Discusses Career Rise and Whether to Bring Back Apple TV+ Comedy “Shrinking”The Apex TimesCultureCharlie Sheen says Netflix documentary is “a love letter” to Martin Sheen as he addresses questions about health and financesThe Apex TimesCultureRichard Linklater to Receive Zurich Film Festival Career Achievement Honorary AwardThe Apex TimesCultureFox Advertising and Animation Studio Toonstar Announce Strategic Partnership to Debut at Cannes LionsThe Apex TimesCultureParamount exec says new-stalgia is the appeal behind Santa Monica’s first official Teenage Mutant Ninja Turtles pizzeriaThe Apex TimesCultureMyles Smith talks debut album, London roots, and fast-rising attention in CBS News interviewThe Apex TimesCultureHugh Jackman stars in Michael Sarnoski’s Robin Hood retelling, described as driven by “a reckoning” with the legendThe Apex TimesCulturePage Six reports Taylor Swift has tapped a wedding planner linked to Jennifer Lawrence for an imagined Madison Square Garden ceremonyThe Apex TimesCultureRick Baker to Receive Honorary Vision Award at Locarno Festival, Honoring Make-Up Work on ‘Thriller’ and ‘An American Werewolf in London’The Apex TimesCultureNetflix, Prime Video, Disney and Warner Bros Discovery APAC Executives Cite Japanese Live-Action, Chinese-Language and Microdrama as Next Growth DriversThe Apex TimesCultureDermot O’Leary’s ‘Toto the Ninja Cat’ Books Adapted for Animated Series by Studiocanal and SuperprodThe Apex TimesCultureAPOS conference data finds premium video captures about 8% of viewing screen time in Southeast Asia, spotlighting “microdramas” as engagement driverThe Apex TimesCultureIn Interview, Bill Lawrence Discusses Career Rise and Whether to Bring Back Apple TV+ Comedy “Shrinking”The Apex TimesCultureCharlie Sheen says Netflix documentary is “a love letter” to Martin Sheen as he addresses questions about health and financesThe Apex TimesCultureRichard Linklater to Receive Zurich Film Festival Career Achievement Honorary AwardThe Apex TimesCultureFox Advertising and Animation Studio Toonstar Announce Strategic Partnership to Debut at Cannes LionsThe Apex TimesCultureParamount exec says new-stalgia is the appeal behind Santa Monica’s first official Teenage Mutant Ninja Turtles pizzeriaThe Apex TimesCultureMyles Smith talks debut album, London roots, and fast-rising attention in CBS News interviewThe Apex TimesCultureHugh Jackman stars in Michael Sarnoski’s Robin Hood retelling, described as driven by “a reckoning” with the legendThe Apex TimesCulturePage Six reports Taylor Swift has tapped a wedding planner linked to Jennifer Lawrence for an imagined Madison Square Garden ceremonyThe Apex TimesCultureRick Baker to Receive Honorary Vision Award at Locarno Festival, Honoring Make-Up Work on ‘Thriller’ and ‘An American Werewolf in London’The Apex TimesCultureNetflix, Prime Video, Disney and Warner Bros Discovery APAC Executives Cite Japanese Live-Action, Chinese-Language and Microdrama as Next Growth DriversThe Apex TimesCultureDermot O’Leary’s ‘Toto the Ninja Cat’ Books Adapted for Animated Series by Studiocanal and SuperprodThe Apex Times
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APOS conference data finds premium video captures about 8% of viewing screen time in Southeast Asia, spotlighting “microdramas” as engagement driver

New research presented at Asia’s top media conference, APOS, described changing viewer habits in Southeast Asia, saying premium content accounts for a small share of time spent watching while short, serialized microdramas are increasingly used to convert attention into paid audiences.

The Apex Times / Jun 18, 9:24 AM EDT / 1 min read
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APOS conference data finds premium video captures about 8% of viewing screen time in Southeast Asia, spotlighting “microdramas” as engagement driver
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