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ABC and NBC to air 90 NBA games in 2026-27 season, Deadline reports
The Apex Times

THE APEX TIMES

Culture/The Apex Times/Aug 13, 6:39 PM EDT

ABC and NBC to air 90 NBA games in 2026-27 season, Deadline reports

The combined broadcast schedule will rise to 90 games for the 2026-27 NBA season, up 14% from the prior year’s total of 79 across ABC and NBC, according to Deadline.

By The Apex Times Newsroom2 min readAI-assisted Apex article

ABC and NBC will combine to broadcast 90 NBA games during the 2026-27 season, an increase from the networks’ total of 79 games in the prior season, Deadline reported on Aug. 13. The change represents a 14% uptick in NBA inventory for the two broadcast networks when considered together, according to the report.

The additional NBA telecasts are part of a longer-running shift in U.S. entertainment programming. Deadline’s account ties the schedule increase to market pressure on general-entertainment options, describing a broader pattern in which live sports, unscripted programming and news have increasingly crowded out traditional scripted drama and comedy lineups.

Deadline said the NBA game package will be carried across the two networks, with the combined count representing the total number of games ABC and NBC will air for the season. The report frames the increase as continuing momentum in broadcast rights and scheduling decisions, suggesting that broadcast network strategies are still being driven by audience demand for live events.

The announcement arrives as major networks continue to treat sports as a stabilizing category for viewership. While the report does not provide a breakdown by specific teams, time slots, or individual games, it does identify the overall count and the year-over-year comparison, setting a clear baseline for how many NBA telecasts viewers can expect on ABC and NBC during the 2026-27 season.

Deadline’s coverage also associates the shift with changes in the broader media marketplace rather than a single-year scheduling experiment. The article characterizes the current approach as a sustained trend, with sports and other event-based programming maintaining strong appeal relative to scripted series formats.

The broadcast networks’ NBA expansion would affect not only viewers, but also affiliated advertising markets and local station schedules, where live sports can drive changes in primetime planning. In addition, more NBA games on broadcast can increase competition for the remaining hours used by general entertainment, potentially reshaping how networks allocate resources across programming categories.

For the NBA, the added broadcast inventory increases the league’s exposure on free-to-air television for the upcoming season, extending the league’s reach beyond cable and streaming platforms. The next step for fans will be the release of the final detailed game schedule and distribution plan for the 2026-27 season, which will determine how the total of 90 games is phased across dates and network assignments.

Why It Matters

  • More NBA games on broadcast television expands free, over-the-air access to live sports during primetime and other network windows for the 2026-27 season.
  • The year-over-year increase indicates how broadcast networks are adjusting schedules amid competitive pressures on general entertainment programming.
  • The higher game count can affect advertising planning and local station primetime programming, since live sports often displace scripted and other scheduled content.
  • The detailed 2026-27 schedule will be needed to determine which specific dates and matchups appear on ABC versus NBC.

Sources

Key Facts

  • ABC and NBC will combine to air 90 NBA games during the 2026-27 season, Deadline reported.
  • The 90-game combined total is up 14% from the prior season’s combined total of 79 games across the two networks.
  • Deadline published the update on Aug. 13, 2026.
  • The report links the NBA increase to broader programming pressures that have increased reliance on sports, unscripted fare and news.