Amazon MGM Studios Alum Adam Keen Launches Agenda Collective, a Full-Service Entertainment PR Firm in Los Angeles and New York

Adam Keen, an alumnus of Amazon MGM Studios, has launched Agenda Collective, a full-service entertainment public relations firm with offices in Los Angeles and New York City, according to Deadline. The announcement, published June 12, 2026, describes the new agency as designed to support film and television projects and related business entities across multiple stages of development and release.

Agenda Collective’s stated focus is to provide what the firm described as “immediate, high-impact support across film, television, corporate […]” The company’s launch materials outline a broad client scope that includes studios as well as filmmakers, showrunners, writers, producers, and authors. It also lists sales companies and production entities among those it intends to serve.

The firm’s stated offering is built around full-service PR support for entertainment stakeholders, a category that often includes issues management, communications strategy, media relations, and promotional coordination. Based on the firm’s public description, Agenda Collective is structured to work with talent and company representatives rather than only individual executives or studios.

Agenda Collective is operating out of two media centers, Los Angeles and New York City, a setup intended to support coverage and engagement across both coasts in the entertainment and corporate communications landscape. The announcement does not specify staffing levels or additional locations beyond the two offices.

For clients, the launch comes at a time when entertainment studios and creators are managing high-volume publicity cycles tied to major festival and awards calendars, seasonal release windows, and brand partnerships. Agenda Collective’s announced roster categories suggest it is aiming to capture communications work that spans creative leadership and production-business functions.

Avenue for business: The firm’s public positioning indicates it is available to a wide range of organizations and individual contributors, from development through production and distribution-adjacent activities, including sales companies and production entities. The announcement does not provide pricing, contract terms, or named client engagements.

With the company now open, the next practical milestones are expected to include signing initial clients and building a public track record through campaigns and media engagements. The announcement also does not outline leadership beyond Adam Keen or identify other partners or executives associated with the new agency.