Amazon MGM Studios releases first trailer for Sacha Baron Cohen’s ‘Ali G: Who Iz I?’ Ahead of Oct. 23 theatrical debut

Amazon MGM Studios has released the first trailer for Ali G: Who Iz I?, the new film comedy in which Sacha Baron Cohen reprises his Ali G persona. The studio’s trailer announcement, reported by Deadline on Aug. 25, comes with few plot specifics, with the film’s story described as kept under wraps until now.

The trailer campaign positions the project as Baron Cohen’s feature directorial debut. Deadline also reported that the movie is scheduled for global theatrical release on Oct. 23, setting a fall window for distribution in multiple markets. The studio has not, in the reporting available here, detailed a full supporting cast lineup or specific storyline elements beyond the character’s return.

Ali G first became widely known through Baron Cohen’s satirical television work, centered on the character’s exaggerated persona and confrontational misunderstandings of mainstream norms. In Ali G: Who Iz I?, the character’s return is framed as a continuation of that established comedic identity, now presented in a feature-length movie format under the Amazon MGM Studios banner.

The project’s early marketing materials emphasize the trailer reveal as the primary public entry point so far. According to Deadline, the film’s plot details have been withheld, leaving audiences without a fuller description of the film’s central situation, targets of the humor, or the narrative arc leading to the finale.

While Amazon MGM Studios did not provide additional plot detail in the reporting cited here, the release date and trailer presentation indicate the studio is moving into a standard fall theatrical promotional cycle, beginning with a first trailer and then likely expanding into press screenings and additional promotional assets closer to release.

Baron Cohen’s involvement as both the star and the director adds to the project’s visibility in an environment where major studios have increasingly relied on recognizable creative signatures. The character-based premise also suggests the film will be marketed around an existing audience familiarity rather than a brand-new franchise setup, though the studio’s exact approach to audience positioning was not detailed in the available reporting.

As the Oct. 23 theatrical release date approaches, the next confirmed items to watch are additional casting announcements, a fuller synopsis released by Amazon MGM Studios, and any details regarding the film’s ratings and distribution plans for different regions. No supplemental studio statements beyond the trailer announcement were included in the available report.