Apple TV+ raises its monthly price to $14.99, while Apple One bundle climbs to $21.95

Apple is raising prices for its streaming services, with Apple TV+ now priced at $14.99 per month, The Hollywood Reporter reported on August 28. The change marks another step in the ongoing pattern of higher subscription costs across major streaming providers.

Alongside the standalone Apple TV+ increase, Apple’s Apple One bundles are also going up. The Hollywood Reporter reported that the Apple One offering will cost $21.95 per month under the adjusted pricing.

The price changes affect consumers who subscribe directly to Apple TV+ as well as those who access video alongside other Apple services through Apple One. For some households, the bundle format can matter because it combines multiple services into a single recurring charge.

The report describes the new monthly rates as part of Apple’s updated streaming plan pricing. For subscribers, the practical impact is that billing costs rise at the point the new pricing takes effect, depending on when their subscription renews.

The broader context is that subscription costs have been climbing across streaming platforms as companies continue to invest in content and operations. In that environment, Apple’s pricing adjustment adds to the pressure on households that are already weighing the value of multiple streaming services.

Apple’s pricing update is another reminder that streaming budgets can change even when users keep the same service. As the new rates roll out, the next question for consumers is how Apple communicates renewal timing, and how quickly subscribers can review and adjust their plans if they choose to do so.