Focus Features rebrands Andrew Garfield film as Robin Hood origin story nearly two weeks before release

Focus Features is adjusting the way it presents its upcoming historical film from director Paul Greengrass, reworking its marketing positioning after some viewers were reportedly confused by the title and framing. The movie, starring Andrew Garfield, had been circulated with a different name, and the studio is now promoting it as “The Uprising: The Rise of Robin Hood,” according to a report published on Aug. 26, 2026.

The change comes with the film’s theatrical release approaching, with the report describing it as occurring just two weeks before the scheduled launch. The Hollywood Reporter said the studio is now emphasizing a Robin Hood origin-story angle for a film set during the 1381 English Peasants’ Revolt, a historical uprising in medieval England that included widespread labor unrest and rural violence.

The newly framed marketing connects the story’s setting to the well-known Robin Hood legend, but the production’s premise remains tied to the broader revolt era, the report said. For some audiences, the shift in promotional language appears to have created uncertainty about what the film is actually adapting or focusing on, particularly given the timing of the rebrand.

According to the report, Focus Features is the company behind the release and will carry the updated messaging through its campaigns leading up to the premiere. Greengrass, whose work includes major international productions, is directing the film, and Garfield stars, bringing further attention to the project as it moves into its final weeks of publicity.

The report did not describe a change in the film’s content itself, but it highlighted how the studio’s marketing language now leans more heavily on the Robin Hood framing. That matters for audiences making decisions about ticket purchases and for critics tracking how the movie fits into the larger cycle of Robin Hood adaptations.

For Focus Features, the shift underscores the industry challenge of aligning title, promotional copy, and audience expectations close to release. When marketing decisions are modified late in the campaign, it can affect how viewers interpret trailers, cast billings, and descriptions across ticketing platforms, social media posts, and print or digital advertising.

The studio has now set the updated campaign direction for the movie in its final stretch of release planning. With the film set during the 1381 revolt period, the updated positioning as a Robin Hood “rise” story is likely to become the dominant reference point for the film’s public-facing identity through opening week, barring further changes.

As of the report’s publication date, the primary change described was the marketing framing rather than an announced production or release-date revision. The film’s final public identity for audiences will be determined by how Focus Features continues to use the revised title across distribution channels and promotional partners in the lead-up to its scheduled debut.