Kevin Harrington Launches Entertainment Marketing Agency Patrick Patrick After NBCUniversal Career

Kevin Harrington, a former marketing executive at NBCUniversal, has launched a new entertainment marketing agency called Patrick Patrick, according to an exclusive report from Deadline. The company was quietly rolled out earlier this year, and Harrington is serving as its founder, with an initial focus on entertainment brand marketing and campaign planning for major studios and streamers.

Deadline reports that Patrick Patrick is already working with clients including Netflix, Universal Pictures and AMC. The agency’s work is described as spanning strategic campaigns and so-called “360-degree” efforts, indicating marketing designed to run across multiple channels rather than limited to a single platform or distribution method.

Harrington’s prior role at NBCUniversal, as described by Deadline, was Senior Director, Planning at NBC for Scripted. In that capacity, he was involved in marketing and planning connected to scripted entertainment, a background that Deadline says informed his decision to build an independent agency.

The report places the timing of Patrick Patrick’s creation within the first half of 2026, noting the agency launched quietly rather than with a public debut. Deadline did not describe a company headquarters location, staff size, or specific campaign deliverables beyond the general scope of strategic and multi-platform marketing.

Patrick Patrick’s client list, as characterized by Deadline, also indicates an early emphasis on large-scale entertainment buyers who typically manage marketing budgets across release windows and content calendars. For such clients, agencies often play roles that include coordinating creative messaging, aligning timelines across partners, and advising on how campaigns should appear across digital, broadcast, and other consumer touchpoints.

Deadline’s account frames Patrick Patrick as a continuation of Harrington’s work in entertainment marketing rather than a pivot into production or distribution. By remaining centered on marketing strategy, the agency is positioned in a segment of the media industry where brand messaging and audience reach can affect how releases are launched and sustained.

Because Deadline is the only publication in the provided record, additional details such as whether Patrick Patrick is formally registered under a specific corporate structure, the agency’s ownership or financing arrangements, and the full list of active engagements were not included. Readers may need to consult subsequent announcements from the company or its partners for more complete information about its operations and roster.

Still, the emergence of Patrick Patrick adds another independent firm into the marketing ecosystem serving major entertainment institutions. The next public markers likely would include further client announcements, campaign case studies, or staff additions, as the agency builds toward a broader public footprint beyond its initial quiet launch.