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RoseBerry launches “Epis,” a premium vertical mobile-first global streaming service
The Apex Times

THE APEX TIMES

Culture/The Apex Times/Jul 14, 9:11 AM EDT

RoseBerry launches “Epis,” a premium vertical mobile-first global streaming service

The company says its new platform will debut with more than 100 titles, including adapted versions of entertainment formats from Fremantle, BBC and All3Media.

2 min readEditor-approved Apex article

RoseBerry has launched Epis, a premium vertical streaming service designed for mobile viewing, the company announced. The platform’s release comes with a catalog that RoseBerry says includes more than 100 titles, positioned as short-form programming built for vertical screens.

According to the launch report, Epis will open with programming that includes adapted versions of formats associated with major producers and broadcasters, including Fremantle, BBC and All3Media. RoseBerry framed the rollout around mobile-first consumption, with an emphasis on the platform’s vertical viewing approach.

The launch expands competition in mobile-native streaming, where providers are increasingly trying to differentiate through format length, viewing style and localizing well-known franchises for different markets. Epis’ stated focus on premium and global distribution suggests the company is aiming to compete not only for attention, but also for subscription-based audiences.

RoseBerry’s debut library is designed to give viewers multiple entry points at launch, rather than limiting the service to a single franchise or a small slate. The company’s claim of “more than 100” titles indicates a content-forward strategy intended to reduce early subscription risk for potential customers by offering breadth on day one.

The inclusion of adapted Fremantle, BBC and All3Media formats also points to the importance of rights-based licensing and international format distribution in the vertical streaming category. By leaning on recognizable production frameworks that can be reworked for local audiences, Epis appears intended to balance familiarity with differentiation on its own screen-first model.

As Epis goes live, the company’s next steps will likely include rolling out additional titles beyond the initial catalog and clarifying how it will manage format adaptation across regions, given that licensed properties often come with territorial and operational constraints.

Viewers and industry observers will be watching how Epis performs as a premium service built for mobile, including whether the initial slate is maintained or refreshed quickly, and how rights holders evaluate the platform’s audience engagement over time.

Why It Matters

  • Vertical, mobile-first streaming is becoming an increasingly important channel for entertainment distribution, affecting how content is packaged for audiences.
  • A broader launch catalog can influence early subscriber decisions and retention, since new services often rely on immediate content breadth.
  • Licensing and adapting major-format libraries from large production companies and broadcasters underscores the role of international rights in the vertical streaming market.
  • Epis’ debut may shape expectations for other entrants on how quickly they must deliver sizable slates and recognizable format franchises.

Sources

Key Facts

  • RoseBerry launched Epis, a premium vertical, mobile-first streaming service.
  • Epis is launching with more than 100 titles, according to the reporting.
  • The platform’s catalog includes adapted versions of entertainment formats tied to Fremantle, BBC and All3Media.
  • RoseBerry positioned the service around vertical viewing for mobile audiences.
  • The launch adds to competition among mobile-native streaming platforms built around format and distribution differences.