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Sans Strings Studio, developer of “Felt That: Boxing,” signs with CAA for gaming, TV, film and licensing
The Apex Times

THE APEX TIMES

Culture/The Apex Times/Jun 15, 8:43 AM EDT

Sans Strings Studio, developer of “Felt That: Boxing,” signs with CAA for gaming, TV, film and licensing

The studio behind the boxing-focused game is moving under Creative Artists Agency representation as it expands an original IP concept across multiple entertainment formats, according to a report published June 15, 2026.

2 min readEditor-approved Apex article

Sans Strings Studio, the creator of the boxing-themed game “Felt That: Boxing,” has signed with Creative Artists Agency for representation covering gaming, television, film, and licensing, The Hollywood Reporter reported June 15, 2026.

The report characterizes the move as an effort to support a development venture built around original intellectual property and “real-time transmedia worlds” aimed at a global audience. It did not provide additional details about the specific platforms, release dates, or the full scope of which projects the agency will handle beyond the categories listed.

CAA’s representation is described as “exclusive,” a term that typically means the studio has granted the agency primary authority to seek and negotiate industry deals on its behalf within the relevant business areas. The report did not specify the length of the agreement or any financial terms.

“Felt That: Boxing” is positioned in the report as the anchor project for Sans Strings’ broader entertainment ambitions. Those ambitions, as outlined in the article, include extending the IP into multiple media formats rather than keeping the property confined to a single channel.

The signing adds to the steady pattern of major talent agencies expanding their media-business offerings beyond traditional film and television deals, into gaming and licensing arrangements. In practice, agency representation can affect which studios and distributors approach a project, how rights are structured across formats, and how licensing opportunities are negotiated for third-party products.

The Hollywood Reporter did not name attached distributors, partners, or production companies, and it did not list specific cast or creative personnel beyond the studio and the agency. The report also did not confirm whether Sans Strings has additional announced projects in development alongside the boxing title.

As of the publication of the report, further details about timelines, distribution strategy, and the specific licensing targets for the “real-time transmedia” concept were not included. Any additional announcements would be expected to come through Sans Strings, CAA, or participating partners as projects progress through pre-production and rights negotiations.

Why It Matters

  • A CAA representation agreement can influence how quickly and broadly a media property is marketed and how deals are structured across gaming, screen entertainment, and licensing rights.
  • Because licensing and transmedia development involve complex rights and contracting, agency involvement can matter to downstream partners planning products or adaptations.
  • The move also indicates continued industry attention on original IP built for cross-format expansion, which can affect how studios prioritize development resources and timelines.
  • Without additional disclosed timelines, the immediate public impact is limited, but further announcements could follow as rights and distribution discussions move forward.

Sources

Key Facts

  • Sans Strings Studio signed an exclusive representation deal with Creative Artists Agency, The Hollywood Reporter reported on June 15, 2026.
  • The categories of representation listed in the report include gaming, television, film, and licensing.
  • The report describes the studio’s development approach as centered on original IP and real-time transmedia worlds.
  • The report does not provide contract length, financial terms, or specific release dates.
  • No attached distributors, partners, or additional projects were identified in the report beyond the boxing-themed game and the stated media categories.