‘Spider-Man: Brand New Day’ opens to $355M, Sony says, marking its second-biggest weekend ever

Sony’s Spider-Man franchise is back in a major way, with Tom Holland-led “Spider-Man: Brand New Day” reaching $355 million in its opening weekend at the U.S. and Canada box office, The Hollywood Reporter reported on Aug. 2, 2026. The figure was described as the second-biggest opening weekend ever and the second-largest domestic launch of all time, narrowly missing the all-time domestic record held by “Avengers: Endgame” from 2019.

The publication said the weekend’s total also represented the highest-grossing debut in Sony’s history for a Spider-Man title, positioning the film as the studio’s largest franchise opener of its kind. The report framed the result as an important lift for Sony’s theatrical slate, coming at a time when box office performance can shape downstream release plans and marketing strategies for distributors.

According to the report, the film’s opening weekend mark nearly surpassed the 2019 “Avengers: Endgame” domestic opening figure for the top spot on the all-time domestic list. That comparison matters for industry tracking because domestic openings have long been treated as a key early indicator of audience momentum, exhibition demand, and total theatrical run potential.

Holland stars in the movie alongside “his friends,” with The Hollywood Reporter describing the ensemble as a core draw for the debut audience. While the article did not outline casting or plot specifics in its summary, it emphasized the film’s brand strength within the Spider-Man universe and its ability to attract viewers during its first weekend in theaters.

The report’s framing also underscored the broader competitive context in theaters, where opening weekend rankings can influence how quickly cinemas adjust screening volume and how studios plan subsequent marketing pushes. Even when an all-time record is not reached, a top-tier debut can affect contract negotiations and the practical pace of release rollouts across multiplexes and markets.

As of publication, “Spider-Man: Brand New Day” was moving through its early box office window, with the reported opening weekend total establishing the immediate benchmark for its U.S. and Canada run. The next published tracking points will likely include weekday performance, international totals, and whether the film’s early momentum holds through its second weekend.

For Sony and the wider theatrical distribution ecosystem, a performance at this scale is also a reminder of how much theatrical business depends on event-scale franchises. When an opener places near or at the top of historical charts, it can shift expectations across the release calendar, affecting what exhibitors prioritize for screen time and what other distributors consider sustainable for similar midstream rollouts.